Sun, Work, Fog, Dirt
From my hometown paper:

The overwhelming majority of Californians have no interest in visiting Bakersfield, moving to Bakersfield or relocating their businesses to Bakersfield, according to a survey commissioned by Greater Bakersfield Vision 2020.

That’s the lede. And to let you know change is surely imminent, here’s the last two grafs of the story:

Powers said the area's location, high unemployment rate and unskilled work force combined with a strong work ethic makes Bakersfield an ideal place for more manufacturing and distribution plants.


"You can reach San Diego, Las Vegas and San Francisco in less than five hours," he said. "You can't do that anywhere else in the state."

When I was a kid, the city had this sign on the freeway that said “Sun, Fun, Stay, Play” which we always mocked because the “sun” part meant 110 degrees in the summer and no one in their right mind would want to stay and the only reason they usually did was because their car broke down on the Grapevine. A columnist for the paper, I think it was Mark Grossi, did a column when I was probably in junior high school, asking for replacement terms for the sign. My favorite had a more truthful ring to it: Sun,Work, Fog, Dirt.
- posted by Amy @ 9/21/2002 11:28:00 AM