NYT on 'Two-Buck Chuck' Vino
The New York Times dining section has run a feature on “Two-Buck Chuck” the Charles Shaw wine from Ceres, California that has been a huge hit at Trader Joe’s since it’s good and sells for a mere $1.99. One wine consultant called it “the fastest-growing table wine in the U.S. wine industry's history.” How long has it been popular? How popular is it? Even the slow-moving Los Angeles Times wrote about it four months ago. Check out the comments on this LA Examiner post from December for more background.

New York does have a handful of Trader Joe’s, but nothing within practical distance of Manhattan. Those in the know whine about it all the time and are hoping the success of Whole Foods and Gourmet Garage will persuade Trader Joe’s to dive in.

- posted by Amy @ 4/24/2003 09:55:00 AM