New Low for Product Placement
For several years, "news" programs have "covered" a new entertainment product without mentioning that the movie or book in question is a product of the same parent company that owns the "news program." So maybe I shouldn't be so shocked that a local news outlet in Tampa is now charging $2,500 from "guests" who appear on their local NBC daytime talk show. The only identifier is small type after the questionable segments have aired, according to the story in the Washington Post. The station is owned by Media General, which owns 25 other stations and 25 newspapers including the Tampa Tribune. Media General sees no ethical problem with the new policy. Ouch. (via Romenesko)
- posted by Amy @ 10/16/2003 10:40:00 AM