How 'Bout This for Product Placement?
From a business story in today's New York Times: "Nissan Motor is planting actors in movie theaters to perform live commercials before the start of showings of "The Matrix Revolutions" in an effort to expose jaded, skeptical consumers to advertising by masking it as something else."

Tomorrow's story: "Theater-goes beat Nissan's actors silly at movie houses across the country Thursday. ..."
- posted by Amy @ 11/06/2003 10:26:00 AM