Candy-Ads
OK, I totally don't get this. Daily Candy was sold for more than $3.5 million to media guy Bob Pittman (who apparently proved his genius at AOL and MTV,) according to the New York Post. (link via Jeff Jarvis.)

Daily Candy is a load of marketing crap. I used to subscribe to it - it's free - but soon got headaches reading the saccharine sweet goo that was clearly no more than re-written press releases. When I could take no more, I e-mailed the company and they e-mailed back acknowledging that some of the stuff they send are indeed paid promotions from advertisers. Just that their "advertorial" label isn't so clear. The text of that e-mail is here.

So read that e-mail, then read this quote in the Post from DailyCandy Chief Operating Officer Pete Sheinbaum: "People trust the integrity and opinion of DailyCandy."

Apparently DailyCandy already syndicates its material to the NY Sun. How does this happen? Flavorpill and Manhattan User's Guide do very similar things (sending out free daily or weekly guides on what's up in the city) yet without the whorish foundations of Daily Candy. Who in their right mind chooses Daily Candy?
- posted by Amy @ 12/18/2003 10:32:00 AM