Cry Me a River
C'mon people was this necessary? The NYT does a story on Lower East Siders mad because Fresh Direct won't deliver to them yet. Maybe they just did the story so they could run the picture of a very obese woman complaining she can't get more food? (The picture isn't online.) Really, here's the two key points:

1. "It took me two hours to fill up my basket, and when I entered my address it said they don't deliver to my building."

2. Before FreshDirect's delivery staff of 200 opens a neighborhood, Mr. Ackerman said, there must be sufficient demand to offset the delivery costs. Demand is measured by counting the number of advance registrations from an area.

The story of course doesn't mention if the LES complainers have signed up for the advance registration. Nor does it mention that the Fresh Direct front page asks you to type in your address -- before you start shopping -- to see if they are delivering to your neighborhood yet. But then again, I guess the story isn't as much fun if you mention those facts.
- posted by Amy @ 1/26/2004 10:08:00 AM