A Little Outrage Music, Please?
Am I alone in my concern about Netflix's non-disparagement policy? I heard not a single peep after I pointed out last week that the DVD rental company -- one of the top advertisers on the Web -- has a non-disparagement clause in its affiliate contract. I blogged about it here and then sent off an e-mail to the company a week ago, but haven't had a reply.

Date: Fri, 9 Jan 2004 14:59:56 -0800 (PST)
From: "heyheyamy @ yahoo.com"
Subject: Non-disparagement policy
To: affiliates@netflix.com

Dear Mr. Lum,

I've been a big fan of Netflix since I started using your service this past summer, however I'm quite troubled by this clause in your affiliate agreement:

"During the Term, you will not disparage Netflix, the Netflix Site or the Netflix Service, or portray these in a derogatory or negative manner. The content of your website will, at all times, be in good taste."

You wouldn't expect a newspaper to agree to that clause when running your ad, so why would you ask Internet publishers to limit their speech? I'm very interested in your reply.

Thank you.

Sincerely,

Amy Langfield
www.amylangfield.com

- posted by Amy @ 1/16/2004 03:12:00 PM