Linking the Competition
For at least a year, The New York Times has been putting out a free e-mail newsletter every morning with links to the top business stories. What's impressive is that they link to loads of sources, including their competitors. Some days the top story is even from the New York Post. Just this morning I clicked on a link from the e-mail that took me to a story at Investment Dealers' Digest and was impressed to find this note atop the story: "Welcome New York Times DealBook readers. This IDD exclusive is free for a limited time. SUBSCRIBE to IDD in full, one rate for both print and online. For a FREE two-week trial to IDD, click here. ..." Very smart way to acquire readers.
- posted by Amy @ 2/10/2004 10:14:00 AM