Weintraub on Blogs
Poynter's E-Media Tidbits carries from tips on blogging from Dan Weintraub, whose blog at the Sacramento Bee became required reading heading into the election that made Arnold the governor of California. His advice (as paraphrased by E-Media Tidbits):

Blogs work best when they address a narrow, specific beat.

Successful bloggers post frequently -- usually daily.

Writers must remember that the readers of a blog represent a much different audience than those for a mainstream publication. It is appropriate to assume that they are a knowledgeable audience with a large amount of background, interest, and experience in the topic area.

There's also a nice quote from him: "If journalism is the first draft of history," he said, "then the blog is the note pad that leads to it."

His blog also carries a nice "why a blog" post explaining how his blog complements his regular political columns for the paper.
- posted by Amy @ 4/21/2004 03:03:00 PM